During the 1920s and 1930s, with magazines Vogue, Harper’s Bazaar, and Vanity Fair, fashion photography became an indispensable part of culture and society. Just as fashion is defined not only by clothing or footwear but also by many other details and accessories, photography is determined not merely by black-and-white or color technique, but by its almost chameleon-like nature. Both arts represent a vast field of imagination and today are literally present everywhere: on city streets; in public and private spaces; on billboards; in advertisements and magazines; in music or film. In other words, fashion and photography map and define all segments of contemporary society. They are the past, present, and future. Through continuous exploration, mutual dialogues, and experimentation, fashion and photography almost daily push their own rules and boundaries, discovering new paths of visual expression.

The photography exhibition was created in collaboration with fourth-year students from the Costume Department (modules Contemporary Dress and Stage Costume) and Applied Graphics Department (Photography module) at the Faculty of Applied Arts in Belgrade. Developed within the course Documentary Photography under Professor Aleksandar Kelić, the works of this new generation of photographers offer their vision of fashion in the city – the place where photography and fashion are most present. A place that shapes them and that they shape, because the city is both a large studio and a fashion runway.

Jelena Matić

Photography Module Students: Iva Štavljanin, Ana Evtić, Jelena Cvetković, Matija Popović, Mina Petrović, Jelena Siljevski, Teodora Krunić, and Miloš Milović

Contemporary Dress Module Students: Tamara Toskić (wedding dress created under Prof. Zora Mojsilović), Anja Knežević, Ena Krotić (wedding dress created under Prof. Zora Mojsilović), Milica Živanović, Branislava Draganov, and Katarina Stanivuković

Stage Costume Module Students: Sofija Stefanović and Maša Stojilković

Models: Milica Živković, Anđela Petrović, Andrea Dimović, and Irina Đorđević

The exhibition runs from 18th January to 31st January 2022.